Happening

Amanhã começa o workshop Climate Change 3 – Real Impacts and soluctions, em Genebra, organizado pelo Media21, com a participação de quase 40 jornalistas, agências das Nações Unidas e muitos outros parceiros. Após três meses de trabalho, tenho aqui comigo o programa, a lista de participantes, os especialistas que falarão aos jornalistas e a viagem ao Benin, na África, programada para sexta-feira, dia 27 de junho. Bate um certo medo olhar o tamanho do evento, mas agora está tudo pronto, salvo alguns problemas de última hora, como participantes bloqueados em aeroportos e vôos cancelados.

O primeiro dia será na Organização Mundial de Metereologia (WMO na sigla em inglês), seguido de trabalhos na International Environment House, com painéis sobre prevenção sustentável, mudanças climáticas e comunicação e uma visita a missão estadunidense em Genebra, para conhecer um projeto de monitoração e prevenção de mudanças climáticas na América Latina. O encontro contará com a participação do diretor do Group on Earth Observations (GEO), Jose Avache, e Conrad C. Lautenbacher, Jr. do NOAA. No fim do dia, uma excursão para conhecer as facilidades de reciclagem, com novas tecnologias de preservação do meio ambiente.

Quarta-feira é dia de falar de mudanças climáticas e economia e mecanismos de desenvolvimento limpo. Na quinta-feira teremos um painel sobre o poder da indústria de “limpar” o planeta e um café da manhã com Walter Fust, CEO-diretor do Global Humanitarian Forum, a ONG fundada por Kofi Anan em Genebra. Sexta-feira partimos para uma viagem de campo ao Benin, na África.

Para ver o programa completo, clique aqui.

Após três meses de trabalho voluntário organizando tudo isso, chegou a hora da recompensa. Aliás, estou feliz pois teremos dois jornalistas do Brasil no evento, num total de 11 jornalistas agraciados com uma bolsa de 100%. Espero um workshop interessante para os jornalistas, com discussões profundas e que todos os participantes saiam daqui mais conscientes e mais letrados no que fiz respeito as mudanças climáticas. Que ao voltarem par seus países possam produzir reportagens e artigos de interesse público com a máxima acuracidade e norteados pela boa informação. Enfim, que voltem para casa e contribuam para conscientizar as pessoas sobre mudanças climáticas, de maneira mais aprofundada e com mais parâmetros do que o que vemos normalmente na mídia.

Tudo sobre o Climate Change 3 – Real Impacts and soluctions.


Museeka made it

Some months ago I told some friends about Museeka and it generated a couple of posts on blogs and some exposure. Since then many things happened. Despite of some people having considered Museeka as just one more “flash in the pan” company like these ones we see born and dead in six months, I want let you know that Museeka has been named one of the most promising100 companies by Red Herring. But who or what is Red Herring? They are a global media company.

Red Herring lists the100 best start up innovative technology companies in Europe. Google, eBay and Skype are examples of companies which came out of this list. Read more…

RED HERRING REVEALS COMPANIES SELECTED FOR THE RED HERRING 100 EUROPE 2008 Award Recognizes the 100 “Most Promising” Companies Driving the Future of Technology

Red Herring today announced that Museeka is a recipient of the Red Herring 100 Europe, an award given to the top 100 private technology companies based in the EMEA (Europe, Middle East and Africa) region each year. “This year’s impressive list of winners demonstrates Europe’s emergence as a major player in the global technology sector,” said Red Herring Editor-in-Chief, Joel Dreyfuss. “The exceptional accomplishments of European technology companies and entrepreneurs are a testament to the rapid advancements being made in building the European innovation ecosystem.”

Red Herring’s lists of top private companies are an important part of the company’s tradition of identifying new and innovative technology companies and entrepreneurs. Companies like Google, eBay and Skype were spotted in their early days by Red Herring editors, and touted as leaders that would change the way we live and work. Red Herring’s editorial staff rigorously evaluated more than hundreds of private companies through a careful analysis of financial data and subjective criteria, including quality of management, execution of strategy, and dedication to research and development. “Museeka is proud to have been selected as a winner of the Red Herring 100 Europe event. The award reflects the music industry’s need for new and scalable music recommendation solutions, in conjunction with a sustainable business model, to unlock the potential of the fast growing online digital music world” said Lars Färnström, co-founder & CEO of Museeka.

To honor the CEOs of Red Herring 100 Europe companies, Red Herring has invited each CEO to present his or her company at its Red Herring Europe 2008 event. Scheduled for April 14-16, at the Westin Dragonara Resort, this intimate, three-day event is themed “Ahead of the

Curve” and will explore how European firms are leading the charge in many technology sectors, gaining the competitive advantage, and driving entrepreneurial success in ways that create business opportunities for challengers and incumbents alike.

About Red Herring

Red Herring is a global media company which unites the world’s best high technology innovators, venture investors and business decision makers in a variety of forums: a leading innovation magazine, an online daily technology news service, technology newsletters and major events for technology leaders around the globe. Red Herring provides an insider’s access to the global innovation economy, featuring unparalleled insights on the emerging technologies driving the economy.

More information about Red Herring is available on the Internet at http://www.redherring.com

About Museeka

Museeka – (www.museeka.com) has developed the next generation music search and recommendation technology that will release the potential of the digital music world: It enables consumers to easily navigate among millions of songs and instantly discover music they like. At the same time it allows the music content providers to target the relevant parts of their catalogues to the taste of the individual consumer. By providing the perfect match between demand and supply, Museeka can unleash the economic potential of digital music consumption.

For more information please contact info@museeka.com

changing topics…


Pricing the pollution

with Ambassador Walter Fust, CEO of GHFThe nice thing about my job is that I have the chance to meet and see some important players of on the global scene. Yesterday in Geneva, the director of the press agency which I work for took me with him to a press conference with Kofi Annan. The former UN Secretary-General talked about climate change and food crises worldwide. His NGO – he’s the founder and president of the Global Humanitarian Forum – headquartered in Geneva, will hold a meeting on June to talk about climate change and its global consequences.

I was quite happy for the opportunity to watch an important personality talking about such important an issue for our survival and the future of humankind. But I’d like to see journalists a bit more challenging, asking questions to make people think before answering and kind of forcing the interviewed to give stronger and more forceful answers. Kofi Annan was asked about Zimbabwe’s crisis and also Kenya and the role the UN plays on it (even tough the interview were about climate change and the GHF), and he answered the questions. I believe it is part of the journalistic work to ask more, to instigate and led people to deep answers and discussions. The daily journalism needs fast and quick answers. Is there any space for thoughts and debate of ideas?

Anyway, on our way back to the office, I told my colleague that people from developed countries probably tend to have a more positive image of the UN than people from developing countries. We have a different perception because things change too slowly; Human Rights violations and authorities governments trying to silence people all around the world, and everyday we read about girls being raped in Africa, children being forced to get married at 12, 13 years; the role the USA plays inside the UN and the weight of its political power. I wonder: who’s taking care of this people? What’s the real power of United Nations comparative to the power of the USA?

Back to the Global Humanitarian Forum, Kofi Annan defends a bill for the polluters. And the question here is: “How to make poor countries to pay for pollution if their people sometimes have nothing to eat?”, asked a journalist. In Annan’s view, we should give these countries information and material to create environmental consciousness.

Food security

According to Kofi Annan, in a few decades we will be 9 billion people and the urgency of dealing with the food crisis can not be postponed. Food’s price is raising everyday. People spend at least 60-80% or their gains in food (dollar). But the food crisis has been the reality of million of people before I was born. From Brazil to Central America, Africa and Asia, this is definitely not the ultimate discussion on international public policies – at least not for the hungry. The problem has been there longer. But it is very positive that now we talk about “hunger” and food crisis in a global scale.

Climate Change

I’m the coordinator for the Climate Change III, a training program for journalist coming over to Geneva from different places in the world. The workshop I’m working on is held by Media21 in collaboration with many UN agencies. I’m new in this field, and my job consists in organizing the workshop. It’s also a temporary job, it means that as soon as the event finishes, also finishes my work.

This is a voluntary job, but excellent to get experience, contact people and gain knowledge. A good beginning for a beginner.

3 responses

23 04 2008
26 04 2008
Museeka made it « Words and Letters

[…] Happening […]

22 06 2008

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